Nikon new camera has consumers annoyed in Asia due to its face recognition technology thinking people are blinking in all its pictures. When Joz Wang and her brother bought their mom a Nikon Coolpix S630 digital camera for Mother’s Day last year, they discovered what seemed to be a malfunction. Every time they took a portrait of each other smiling, a message flashed across the screen asking, “Did someone blink?” No one had. “I thought the camera was broken!” Wang, 33, recalls. But when her brother posed with his eyes open so wide that he looked bug-eyed the messages stopped.
Wang, a Taiwanese-American strategy consultant who goes by the Web handle “jozjozjoz,” thought it was funny that the camera had difficulties figuring out when her family had their eyes open. So she posted a photo of the blink warning on her blog under the title:
Racist Camera! No, I did not blink… I’m just Asian! You would think that Nikon, being a Japanese company, would have designed this with Asian eyes in mind.
Nikon has since apologized for the error and has said it will address the problem and is underway testing new photo face recognition technology. It also apologized for the errors in its interface and put it down to an aggrieved technical writer who did not get a promotion. When scrolling the camera menu you would come across many “Intentional” spelling errors such as Engrish in the language settings and Wong Diwection in the camera setup. After NIKON Asian consumers complaints, this issue has since been resolved with a firmware update.
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