The American recruiting company ManPower, world leader in the workforce solutions faced many court trials the past few years. One of those is about their name, which has an obvious sexist connotation. The FMF (Feminist Majority Foundation) just won the trial against ManPower in the US and it will have big consequences for the company. Indeed, the company will be forced to change its name in every country where the firm is represented and where women has equal rights with men (That means every country except Saudi Arabia). Besides its name, is Manpower sexist?
Manpower CEO, Mr. Jeffrey A. Joerres had this to say about the verdict that ManPower will need to change its sexist name:
We are forced to change our name but we won’t change our policy. Women will still be paid 20 to 40% less than men with the same qualifications and experiences. I would like to take the opportunity of the media exposure to promote our new opening branches in China, Vietnam, Bangladesh, Philippines and Ethiopia: these branches will be called ChildrenPower and the objective will be to provide underpaid jobs to children from 5 to 13 years-old.
They already have similar experiences: for example they export Filipinos around the world to be caretakers but actually customers sexually abuse them.[See related articles about slavery and controversial recruiting policies: Child slavery in India, www.taipeitimes.com/News/feat/archives/2015/02/17/2003611746 and H&M Gay]
Also, Manpower’s board of directors is composed by 70% of men and will have to have 50% women by the end of the year. Manpower’s board of directors is currently looking for the most adequate name to replace ManPower. The top names so far are EqualPower, AdultPower and SosoPower. If you have any suggestion, you can write directly to the board.
Author: Ms. Conda, Annabella.